Have a great product. Market it honestly. Write brilliant copy. Repeat. 

We both want the win-win: To bring your solution to the forefront of a competitive market so it can make someone’s life easier, better, happier – and you can earn 10X revenue giving them that.

Sounds great. But how do I do that? By using voice-of-customer data, competitor research, studies in persuasion and decision-making, UX/UI design considerations, A/B and multivariate testing, and, of course, optimization based on results. 

Phew, that’s a lot! So let me handle all that stuff, while you maintain laser-focus on all the other stuff your business requires.   

Because here’s our bottom line: As a conversion copywriting, IOU ROI on your KPI.


Q What's my rate?

The simple-yet-incomplete answer is that no two projects are the same ... so I don't have a "fixed" price for services (with the one exception of the Accelerated Copy Audit service). Once we define your unique needs, I'll draft a comprehensive proposal and price quote for you to review before anyone commits.

Q Do you focus on a specific niche?

Conversion copywriting is highly effective and offers reliable ROI – but it's not a fast process. It's best to bring a conversion copywriter on at the very early stages of funnel-planning, as my market research will provide valuable insight to optimize your offer before it even hits the market.
I primarily serve D2C businesses with proven sales and traffic. If you are B2B, let's talk – there's still a very good chance we are a solid fit.

Q How long might our project take?

Generally speaking, conversion copywriting projects take 4-8 weeks depending on the scope. If you're looking for conversion copywriting with a faster turnaround, consider hiring me for half- or full-days at flat rates, or a copy audit and optimization treatment.

Q What does working with you look like from our end?

The 10,000-foot view looks like this: We'll get on a Project Kick-off call to go over your project goals and assign key roles for everyone involved to make sure this ship sails on smooth waters. I'll ask for access to your analytics and related software for analysis, as well as any raw current market research data you have. Then I write, wireframe and present your copy.

Then comes revisions, the unofficial-live launch for testing and optimization purposes – and finally, the official full live launch of your high converting copy.

Q Can I book my project online?

The only way to get your project on my calendar is to call me – I don't offer traditional "Add To Cart" options because your business is unique and so are your conversion copywriting needs.

But . . . there is an exception to every rule! And that's the Accelerated Single-Page Copy Audit & Optimization service, which you can book directly through

Q Can't you just write the copy, without the research and/or testing, at a lower rate?

I could ... but I don't. That's not what I do.

If you're looking for fast copy that doesn't follow the conversion copywriting process, you can shoot me an email and I can make some recommendations.