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Vesna @ Spectrum Copywriting

Impossible-to-ignore B2B website copy for tech companies that want to stand out, build trust, and fill their pipeline

SaaS, cybersecurity and B2B tech companies:

Get website copy that turns heads and drives revenue

 

There’s no sugarcoating it:

Bounce-worthy web copy is cruel to pipelines

If your website doesn’t align with your target customer and their complex buying journey, your message will go in one ear and out the other. And your would-be customer will go to a competitor instead.

Let’s change that.

Your website plays a crucial role in long B2B sales cycles 

While you’re doing business with existing customers, other prospects are snooping and spying on you. And you better believe they’re checking out your website.

That’s because websites:

  • Tell your prospects what you’re like to work with
  • Help them decide whether they can trust you
  • Determine whether they can confidently add you to the shortlist

Having a website you can be proud of means:

  • Your prospects will be proud to do business with you (and optics are important to C-suite decision-makers!)
  • You can be confident your website copy is attracting and qualifying the right leads
  • Your business stays top-of-mind until your prospect is ready to reach out for a consult, demo, or discovery call

But you can’t get stellar, optimized, business-boosting copy with just any copywriter.

You need a trained conversion copywriter who understands IT verticals, B2B sales cycles, and the importance of long-term customer relationships.

You need a strategic partner who doesn’t just write, but can help you iron out your positioning in the market.

You need a fun, creative thinker who can develop a brand voice that makes your copy stick—so you become unignorable and memorable.

“OK enough enough. What services do you offer?”

  • End-to-end web copy projects
  • Single web pages
  • Campaign landing pages
  • Website copy audits
  • Accompanying assets like LinkedIn company profiles

Here’s what some founders have said about working with me:

“Vesna’s work is always great quality, we trust her, and she understands the tech industry. It’s just natural that we would keep working with her.”

—Oliver Gilbert, Founder & Customer Success, N3TEAM

See the sample and the case study

“Vesna doesn’t just deliver copy; she helps us do what is best for our company. She’s become a part of our team and a big part of our success.”

—Daniel Altmann, Director of Business Applications & Platforms, N3TEAM

See the sample and the case study

“I cannot recommend Vesna’s copywriting expertise enough. Using her skills in writing plus her knowledge of tech, she has worked with my company on numerous articles and e-books over the last year. She approaches each project professionally and is willing to meet one-on-one with our tech experts to understand the subject matter best so that she can translate their technically speak into understandable business copy. On top of that, her ability to communicate clearly and understand + respond to feedback is unrivalled.”

– William Hyatt, Former Group Content Manager, Devoteam

“Vesna was quick to understand our needs. She was eager to ask the right questions to understand our brand, what we do as a company, and the clients we serve. As a result, we received expert guidance, along with quality copy and content.”

—Thomas Capone, MBA, VP of Business Development at Concepta Technologies

Get a 30-minute consultation on the house

Let’s have a casual chat about your business and website. Simply book a call here:

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