The legendary John Caples - our namesake - effectively created copywriting as we know it today. Great copywriting. The kind that brings in conversions and is measured on how well it meets business goals for traffic, leads, sales, average order value, retention, referrals - and more. If this is slightly new territory for you, you're not alone! Watch this video to see how to find the right copywriter for what you really want: to grow your business.