Maci Wescott

Communication is everything.

After working with startups and online entrepreneurs since 2009, that is one thing I know for sure. I’ve built funnels, led 7-figure launches, and became certified by Copy Hackers in 2019. The #1 thing that can tank any relationship, including the one you have with your audience, is poor communication.

That’s why I love copywriting so much. It’s my job to ensure your audience, prospects, clients, and team understand the exact results you can help them achieve.

Persuasive communication can be genuine, relatable, and easily connect the dots between a need and a solution; you don’t need to rely on marketing tricks and tactics that feel icky.  

With over 200 launches under my belt, I know what works and what doesn’t when it comes to developing killer offers and marketing them.

🦄 I help business owners create: Profitable Offers, Launch Plans that work, and Copy that compels action.

✏️ Get done-for-you conversion copy projects, including Sales pages (my favorite to write) like this one that resulted in $1M+ in revenue, Emails, Websites, and Funnels.

💡 Strengthen your brand voice, stand out in your industry, and create consistent messaging that builds an audience as loyal to your brand as Swifties are to Taylor.

📣 Leverage, Optimize, and Amplify your brand by developing an offer your audience is ready to buy.

My all-star roster of clients and my portfolio demonstrate my ability to capture each brand’s essence and individuality to connect with their audience and convert prospects into buyers and raving fans.

New clients ask me how I can ensure their copy won’t sound like my other clients. I capture what makes each client and their brand unique. We often find an angle that the client doesn’t even realize is unique to them.  

Look, there are many qualified people doing the same thing you are doing – you need to stand apart in your industry, and that’s where I come in.

Example: I have several clients in the interior design space, but each of them has a distinct voice, and their copy reflects that. The reality is they all deliver similar results using a similar process, so we work together to leverage their personality, philosophy, and approach.

*This isn’t unique to the design industry. As you seek a copywriter, you’ll see dozens of impressive portfolios. But, you will find that you connect to some personalities and brands more than others. There is no shortage of talent, but you also need someone you can trust to show up, and deliver A+ work, on time, without the stress of nickel-and-dime pricing.  

I work mostly on a project basis and prefer to work with retainers and milestones versus hourly rates – this benefits my clients because you get full transparency upfront on the cost of our agreed-upon deliverable.

There are no “oops, this is going to take twice as long, and now you’re paying double” when projects are priced this way. In addition to copywriting, I can advise on offer creation, positioning, messaging, and even launches. I can’t wait to meet you!

My Portfolio

My Service Protocol  — I share this with all of my clients during the proposal process. It describes how I work and includes a roster of clients at the end and how I’ve worked with each one. 

Ways to work with me:

Book a Free Call to discuss your Copywriting Project or Marketing needs. 

I’m an Offer Strategist and Copywriter who brings words and solutions together for my clients through offer development, copy, and consulting.

I know that businesses make waves when their brand, values, and offers align.

I’ll help you deepen your brand ethos, create evocative messaging and refine your offers for maximum impact with your audience, increasing profits and elevating your ability to serve your industry.

✏️ Copywriting – I write conversion copy, which is copy meant to drive your audience to take a specific action. This sales-forward approach helps maximize your profitability through your website, emails, and social content.

💰 Offer and Lead Magnet Development – I’ll help you craft an offer that leverages your brand and connects with your audience. Cha-ching. Marketing starts at the beginning of the creation process, not after your offer is done. Do it right the first time to make your powerful sales copy count!

📣 Messaging Strategy – Deepen your brand voice by developing a set of values that embody you, your brand, and your impact. Your distinctive messaging cornerstone becomes a content machine for your offers while promoting your values with clarity and transparency.