Harshit Agarwal

I help Coaches get more sales through sales page and email copy.

You are an expert in your niche. But you often struggle to put across the value you provide in your online assets. The result is that you are not able to effectively sell your programs. 

That’s where I help you write clear, compelling copy grounded in voice-of-customer research. 

I believe that great copy is not only logically sound, but also evokes an emotional response. I combine modern conversion principles and authentic storytelling in the copy I write. My messaging is based on empathy and inspires the audience to take action. 

Here is what Jasmine, a course creation coach had to say about working with me: 

Harshit blew me away with his attention to detail and commitment to delivering high-quality work. He is incredibly thorough, which allowed us to use his work effortlessly! He also has a great ability to write in our brand voice which is sometimes tough — we’re fun and sassy. I recommend him to anyone looking for a thorough and diligent writer who can bring their brand to life.

Here is my 4 part writing process: 

1. Create a brief

I will first work with you to create a brief so that both of us are on the same page about the kind of copy you want to be written. 

2. Research and discovery 

Conversion copywriting is about leveraging data. I will work with you to get as much data from you as possible. The data I get from you can come from thank you page surveys, cancellation/refund surveys, support tickets, scroll and heat maps, customer interviews, conversion data of your emails, ads and webpages like sales and landing pages. In addition, I will look at competitors’ publicly available marketing assets. I will also mine customer reviews of your competitors to get voice-of-customer data. I will use all this data to create a message map to use for writing copy. 

3. Writing and editing 

I will write, edit and proofread the copy several times. I will then review it against the brief. I will ensure that the copy is clear and specific. I will also ensure that the copy sticks to the brand voice. I will also suggest images and graphics that can be used in the copy. 

4. Testing and validation (optional) 

Depending on your requirements, I will test the written copy. That can include, split testing the copy I have written against the copy that was used before. We can install scroll tracking and heat map generation software on the pages we are testing. We can use UserTesting [dot] com and AYTM [dot] com to test specific parts of copy. We can further improve the copy based on the learnings. 

Here’s my complete list of services: 

📌Landing Page Copy 

• Opt-In/Squeeze Pages 
• Sales Pages

📌Email Copy 

• Welcome Sequence 
• Abandoned Cart 
• Sales Sequence 
• Nurture/Content Emails 
• Re-Engagement Emails

📌Strategy 

• Sales Funnels 
• Email Marketing 
• Launches & Promotions

📌Ongoing Support 

• A/B Testing 
• Installing tracking codes 
• Installing scroll map and heatmap software 
• Installing Google Analytics 
• Guidance on conducting customer interviews

If you are only looking for reviews of your copy or want your copy to be edited, then I am available for consultations on an hourly basis. You can also have me for a 4-8 hour period depending on your requirements.

When you hire me, be assured of 

✔️Thorough research and analysis (My formal education is in engineering and scientific research)

✔️Command on English language, both verbal and written 

✔️Excellent organizational and communication skills 

✔️The ability to work independently or as part of a team 

✔️The ability to work under tight deadlines 

Benefit from my 3 years of experience of working with 2 different marketing agencies. I have also worked with numerous other clients independently. 

In case you are wondering what I was doing before I got into copywriting, I was working as an engineer at Exxonmobil’s India office. I worked there from 2017 to 2020. Exxonmobil is a 125 year old multinational oil and gas company. 

Before that I was in the USA from 2014 to 2017. There, I earned a Master’s degree in Mechanical Engineering from the University of Illinois, it is one of the top 10 Universities in the USA. Along with studies, I had also worked as a research assistant at the University. These experiences have given me a global perspective.

 Do check out my portfolio to see my copywriting samples. 

Check out my testimonials here.