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Ralitsa Minkova

Meaningful brand experiences from the first opt-in

Let me take a (very) wild guess:

Are you trying to…

✦ Get your brand go from semi-visible to unforgettable simply by rethinking your email strategy (and the experiences you create in the inbox)?

Send better emails that don’t just convert but *actually* spark meaningful engagement with your ideal customers (even in the most overcrowded inbox)?

✦ Build long-lasting relationships with your audience across every touch point (and regardless of whether they’re pre-customers, first-time buyers, or repeat customers)?

If any of the above touches on some of your biggest email marketing challenges…

You might just be in the right place because…

I help DTC wellness and subscription-based brands retain their ideal customers. Build unshakeable trust. And turn one-time, skeptical buyers into loyal superfans.

How?

By creating meaningful brand experiences through lifecycle emails.

By mapping out a holistic email strategy that evolves with your brand and keeps your customers (and your business objectives) at its core.

And by following an empathy-first approach to marketing. 

Because as much as quick sales can boost your revenue in the short term, nothing compares to building a more strategic plan for sustainable, long-term growth. 

Especially in this volatile economy.

So, why consider working with me?

I’m not going to suggest you stop spending on ads. Talk you out of investing in marketing channels that (still) make sense for your business.

Or bring up a million and one stats on why you should prioritize email.

(There are a ton of blog posts out there that do that already!)

Because if you’re anything like my clients…

You already know what email can do for you and your business.

You just need some help leveraging this powerful channel.

And if you’re looking for someone who will always keep your best interests front and center and lead with honesty and integrity every step of the way…

We may have something important to talk about. 

Because here’s the thing:

I believe that selling what you believe in should feel extraordinary. 

I also believe that building relationships based on trust, empathy, and integrity is key to better conversions, more sales, and delightful brand and customer experiences.

Experiences that don’t stop at the conversion point…

But go way beyond that. 

Especially if retention, customer experience, and delivering exceptional value to your customers is what you and your business are all about.

And if you’re in the business of making people’s lives better, easier, or more mindful with your products, offers, and solutions…

Selling should never feel anything BUT empowering. 

And, as your email strategist and conversion copywriter, my job is to help you take the guesswork out of your email strategy and brand messaging once and for all.

So you can reach more of your ideal customers and sell more of your products with total confidence (and sans sleaze or FOMO).

If this sounds like what you’re looking for, let’s chat!